You are here:

The Yum Yum factor

Yum Yum is the latest restaurant to announce it will be coming to Waltham Forest – hot on the heels of Turtle Bay and Nando’s that will also be setting up shop in the new leisure and cinema complex at The Scene at Cleveland Place.

Yum Yum will bring award winning classic Thai cuisine to Waltham Forest and bring with them the Yum Yum factor. Managing Director Atique Choudhury, who has been in the restaurant business for 32 years, said “The Yum Yum factor is all about bringing something to the borough.

“Obviously we bring great food, but it is also about becoming an intrinsic part of the community. We have already begun by working with schools in Waltham Forest and Waltham Forest College in particular.”

Chris Robbins, Leader of Waltham Forest Council, is delighted by the news. “It was good to meet Atique this week. We had a very positive discussion and I am delighted to have a top restaurant like Yum Yum come to Waltham Forest. I am sure it will be welcomed by local residents who have already been to their wonderful restaurant in Stoke Newington.”

Mr Choudhury said he had offers from all over the country and further afield to open a branch of Yum Yum, but chose Waltham Forest because he sees it as a rapidly developing area. “Over the next five years this borough will continue to go from strength to strength and we wanted to be here and be a part of that,” he said.

“The regeneration of the borough and improvements in quality of life, which are already evident give me confidence that Waltham Forest will continue to transform and improve even more, a process which I have seen already around my other restaurant in Stoke Newington.

Mr Choudhury also pointed to the cultured palates of the residents of the borough. “We have a lot of customers who have moved into Waltham Forest and wanted something to satisfy their needs where they live.

“People’s expectations for food are both different and of a very high standard in places like Waltham Forest. The Asian food industry in this country is worth £3billion, with 20 million curries alone served every day in the UK. We can cater for those tastes and believe there is a significant growing market for our food here.”

Yum Yum still need to sign the lease, but the news that they will be joining the mixed use development, that will have at the heart of it a 1,200 seat nine screen multiplex cinema, is another very welcome addition.

The Council’s ‘Creating a better place to live’ campaign is committed to improving the borough’s streets, and attracting better shops and leisure facilities. Full details of the scope of the campaign are available on the Council’s website at

If you would like more information about any of these press releases or have a different media enquiry please contact us at or on 020 8496 4521 / 4802.

For out of hours please email or call 07966 915 157.