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William Morris Gallery to host fundraising arts and crafts walk

Waltham Forest’s William Morris Gallery is taking part in a new fundraising initiative which will see members of the public raising money for their local museum by walking.

Run by the Art Fund, Art Miles aims to help cultural attractions like the William Morris Gallery continue to flourish by encouraging the wider community to fundraise in support of art venues.

As part of the initiative, the Gallery will host a three-mile arts and crafts activity trail around the beautiful surroundings of Lloyd Park on Sunday 22 March.

Those taking part can expect some special guest artists and one or two surprises inspired by collections in the Gallery, which is owned and run by Waltham Forest Council. Participants will leave with their own work of art, created step-by-step along the trail and for those who like an extra challenge, there will be prizes for the best Morris-inspired costume.

Council leader Chris Robbins said: “Art Miles represents a fantastic opportunity for residents of all ages to get behind their local award-winning Gallery.

“As well as promising to be an exciting day for everyone taking part, it will also help raise money to pay for future exhibitions and events for the entire community to enjoy.”

Stephen Deuchar, director of the Art Fund, said: “Local museums are under increasing pressure to find new ways to raise funds and to bring their local community through their doors, particularly given that fundraising often makes up a substantial percentage of overall museum income.

“As the national fundraising charity for art, we hope that Art Miles will galvanise both existing and new supporters, helping communities to enjoy beautiful buildings, parks and art on their doorsteps.”

To register to take part visit A £20 registration fee includes entry to the Art Miles event at the Gallery and an Art Miles bag. All proceeds, and sponsorship raised on top of the registration fee, will go directly to the Gallery.

Notes to editors

William Morris Gallery

Forest Road, London E17 4PP

Wednesday to Sunday, 10am - 5pm; admission free

For further information please contact Ian Mason at or on 020 8496 4726.

Art Miles 2015

The other participating venues are Chiswick House & Gardens and Dulwich Picture Gallery.

Sunday 22 March 2015. Registration from 11am at the main entrance of the Gallery. Walk starts at 11.30am, staggered in groups, and lasts approximately two hours.

Entries opened at 9am on 13 January 2015.

The entry fee for Art Miles if £20 for an adult, free for under-16.

Walkers can enter via the Art Miles webpage at or via a downloadable form, available from the same website.

Participants are encouraged to raise sponsorship of at least £50, which goes directly to the William Morris Gallery.

For more information go to

About the William Morris Gallery

The William Morris Gallery is the only public Gallery devoted to William Morris: designer, craftsman and radical socialist. Housed in the grade II* listed building that was Morris's family home from 1848 to 1856, the Gallery reopened in August 2012 following a major redevelopment that attracted widespread public and press acclaim.

Since its relaunch the Gallery has developed an ambitious contemporary programme, hosting Morris-inspired exhibitions by artists including Grayson Perry and Jeremy Deller.

The Gallery, which is owned and run by Waltham Forest Council, is the Art Fund’s Museum of the Year 2013 and has been nominated for the European Museum of the Year Award 2014.

The Gallery is open Wednesday to Sunday, 10am - 5pm; admission is free.

For more information visit

If you would like more information about any of these press releases or have a different media enquiry please contact us at or on 020 8496 4521 / 4802.

For out of hours please email or call 07966 915 157.