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Make the Pledge for Road Safety Week

This year’s Road Safety Week takes place from 21 to 27 November, and motorists are being asked to make the ‘Brake Pledge’ to show their commitment to driving responsibly and making our roads safer for everyone.

The Brake Pledge focuses on six elements of driving behaviour that are key to saving lives and keeping roads safe. They are Slow, Sober, Secure, Silent, Sharp and Sustainable. Individuals, businesses and community groups are being encouraged to make the pledge, and non-drivers can also get involved by promising to help drivers stick to the six Pledge points.

Cllr Clyde Loakes, Deputy Leader and Cabinet Member for Environment said: “We have made some great progress in improving road safety across Waltham Forest in recent years, with our work to introduce 20mph speed limits on all residential roads and commitment to making it easier for people walk and cycle for local journeys. I urge all residents to make the Brake Pledge during Road Safety Week so we can all do our bit to make roads safer for everyone.”

In a bid to make roads safer, the Council has recently put in more than 50 Copenhagen crossings across the borough to encourage drivers to follow the Highway Code at junctions, slow down and give pedestrians right of way. These crossings are relatively new to the UK but can be found in lots of European cities, usually at the junction of a side road and a main road. By extending the pavement across the side road, they give pedestrians a continuous pavement rather than a kerb they have to wait at before crossing the road, encouraging drivers to slow down and give way.

Residents can find out more information about Road Safety Week by visiting and support the Pledge on Facebook and Twitter using #RoadSafetyWeek and #BrakePledge.

To mark Road Safety Week residents and schools are invited to attend a special event on Monday 21 November in Walthamstow Square Gardens from 10am to 3pm. There will be lots of tips and useful information available to help residents cycle and walk around the borough safely, and The Metropolitan Police will be in attendance to give advice on responsible cycling. Dr Bike will be on hand to carry out cycle checks and repairs, and bike security marking will also be available.

The Council is also running a ‘Be Bright Be Seen’ competition in primary schools across the borough this month to raise awareness of road safety when out and about this winter. One way to ensure children are visible is to encourage them to dress brightly or carry something eye-catching like a bag or rucksack. Therefore, we are asking children to design the brightest bag they can imagine, getting to think about what will be seen out on the roads when it gets darker a lot earlier in the day. The child with the best entry will win an amazing cycle safety rucksack. They will also win reflective keyrings for their class and a free road safety performance for their whole school.

For more information about the competition email To learn more about walking and cycling in Waltham Forest visit

If you would like more information about any of these press releases or have a different media enquiry please contact us at or on 020 8496 4521 / 4802.

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