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That’s Not ASOS! Market Trader Fined over Fake Blouses

A market trader has been fined after he was prosecuted by Waltham Forest Council for selling counterfeit ASOS blouses on Walthamstow Market earlier this year.

Trading Standards officers seized 195 counterfeit blouses from Mr Khalid Khan’s stall in March 2016 after they were tipped off by online clothing retailer Ltd that he was dealing in fake goods.

Cllr Clyde Loakes, Deputy Leader and Cabinet Member for Environment said: “Selling counterfeit goods is often seen as a ‘victimless crime’ as they normally cost a lot less than the real thing, but as in this case you are likely to end up with poor quality imitations if you buy them. With Black Friday and Christmas on the way we will all be on the lookout for a bargain, but remember if the price looks too good to be true, then it probably is!”

“The sale of counterfeit goods has also been linked with more serious organised crimes, so we will look to prosecute anyone we catch doing it in Waltham Forest.”

Trading Standards officers were accompanied by a representative from ASOS when they visited Mr Khan’s stall, who was able to confirm that the blouses were unauthorised and poor quality.

Mr Khan, of Overton Road, Wanstead, pleaded guilty to the offence and appeared at Thames Magistrates Court on Friday 18 November. He was fined £400 and ordered to pay costs of £500 plus a victim surcharge of £40.

Waltham Forest Council Trading Standards regularly investigates the sale of counterfeit goods in shops, markets and online. As well as facing prosecution, anyone caught selling fake items in the borough may also have their assets seized under the Proceeds of Crime Act.

If residents see goods for sale that they think may be counterfeit they are urged to contact the Trading Standards team using their My Account on the Council’s website, or by calling 020 8496 3000.

If you would like more information about any of these press releases or have a different media enquiry please contact us at or on 020 8496 4521 / 4802.

For out of hours please email or call 07966 915 157.