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Waltham Forest Culture Map Shines Light on Local Gems

?     Airbnb hosts and Waltham Forest Council launch culture guide


?     Research highlights Waltham Forest host bookings increased almost 250 percent in last three years


Airbnb, the world's leading community driven hospitality platform, and Waltham Forest Council have launched a culture map for the borough so rising numbers of guests to the borough can experience life like a local and enjoy its many cultural gems. 


The map is co-created by the Airbnb community and Waltham Forest Council. It was launched last night on Wednesday 21 September at the William Morris Gallery by Cllr Clare Coghill, Waltham Forest Council’s Cabinet Member for Economic Growth and High Streets, MP for Walthamstow Stella Creasy and representatives from City Hall to an audience of over 100 local residents, Airbnb hosts, local businesses and cultural leaders. 


Featuring local’s favourite attractions in the area, the map serves as a one-stop-shop for all things Waltham Forest including hidden gems such as local shops, cafes, restaurants, galleries, bars, exhibitions and markets. 


The news comes as new Airbnb data highlights the impact the Airbnb community has on Waltham Forest:


?     Over the past three years, bookings with Airbnb hosts across the borough have increased by almost 250 percent


?     The borough is most popular with Airbnb guests from Britain, France, America, Germany and Italy.


?     Over three quarters (76 percent) of guests travel to Waltham Forest from Europe and over a fifth (11 percent) come from the US.


?     Airbnb guests in Waltham Forest have overwhelmingly positive experiences and the average host rating is 4.5.


James McClure, General Manager for Airbnb, said:


“The popularity of Waltham Forest is growing fast and we are excited to see local residents share their expert tips with guests on what makes the borough great.  More locals are opening their homes to guests on Airbnb than ever before and showcasing how to live like a local in Waltham Forest and enjoy the local gems guest might otherwise have missed.”


Cllr Clare Coghill, Waltham Forest Council’s Cabinet Member for Economic Growth and High Streets, said:


“I’m really pleased that we have been able to work with Airbnb on the creation of this new guide, which showcases the diverse range of cultural attractions that we have here in Waltham Forest. There is so much to see and do here that the number of people choosing to visit our borough is on the rise, and I hope this guide encourages even more people to come and pay us a visit.” 


Stella Creasy, MP for Walthamstow, said:


“As the MP for Walthamstow I am always pleased to champion the fantastic range of local businesses we have here. The Waltham Forest Cultural Map highlights some of the best in the borough. It's great that Airbnb have been working with local hosts who've contributed to this work which I'm sure will encourage many more people to visit our brilliant borough.”


The maps will be distributed to all Airbnb Hosts in Waltham Forest, and will be available from local attractions and those venues featured. The map can also be downloaded from the Airbnb and Waltham Forest Council websites to help guests plan their trips.


Download a copy here.


Earlier this week, the Airbnb host community showed their support for the Mayor’s #LondonIsOpen campaign, launching a series of videos welcoming visitors from overseas to the capital. Airbnb host Lezaan, from Walthamstow, is featured in one of the campaign videos.


She says: “One thing we all love about London is the diversity - we embrace it. It’s really important to know that London is an open and diverse community that embraces foreign people.”


You can view her story here.



If you would like more information about any of these press releases or have a different media enquiry please contact us at media@walthamforest.gov.uk or on 020 8496 3000.